Social Media

16 Reasons why a business should use Twitter Marketing

Last Updated: July 2, 2016 370

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Twitter can be described as extremely effective marketing program due to 432 million active monthly fans, 103 million which were in the United States. So, all internet business need make use of the social media site twitter to generate a boost in traffic to their company or website. Twitter specialists, SEO gurus plus business leaders who have applied twitter to promote their brand names, products and services promote their twitter tricks for making use of twitter to promote an online business and the ways to utilize twitter being a advertising tool.

  • Intent Behind Your Twitter

Many people make use of twitter as a social media website to make their brand name, some to check out news and some individuals to check out whatever their most favourite celebrities or buddies twitting. So, you must understand your reason for using twitter which helps you to consider whom to follow and what things to tweet.

  • Concentrate on you Topics

There are countless Twitter users tweeting a huge number of information every second. So, concentrate on your specific topic and follow people with similar topic by which you’ll attract people to follow you on twitter. If you do not concentrate, you are going to generate insignificant followers.

  • Twitter Biography

Always make sure to brand your business identity very well within twitter biography this means creating a brief biography which shows people regarding your business adding a web link to your company website or a landing page to ensure that people clearly understand about both you and your business works with.

  • Discover Influencer as well as Professionals

Make use of Twitter search by using keywords and phrases regarding your business discover professionals and influencers to follow them and start socializing with them on a regular (daily) basis to develop a genuine connection and then search for possibilities to cooperate with these people.

  • Tweet Frequently (daily) Basis.

“Frequent tweeting is an indication of an active, healthy profile,” If you simply tweet once per week, or once per month, then people might just forget about you.

  • Encourage your family and friends to follow you

Your initial individuals to improve your brand name should come up from the inside, which means your co-workers, family and friends and assosciates are following you on Twitter and tweeting, retweeting, etc.

  • Follow-first Guideline

I follow you subsequently (hopefully) you follow me is considered the most popular and oldest method of getting followers. However, there is some restrictions as to how many people you can follow according to twitter guidelines: “each account can follow 2k users total. After you have followed 2k users, you will find restrictions to the amount of further users you can follow. However the accurate percentage isn’t released in the guidelines”

  • Request Followers to Retweet

Never afraid to retweet other people posting regarding your business which can help connect you within your industry and request your follower to retweet your posts or favorite your tweets.

Twitter tips

  • Favorite Tweets.

Lots of people do not be familiar with favoriting twitter posts, however it can bring someone’s attention greater than a retweeting their post. I hit ‘favorite’ on your Tweet, then you follow me. This technique can help you build focusing following by first choosing Tweets that suit your interests and targeted keywords and phrases. Then you hit ‘favorite’ and usually they reciprocate. This will take a longer period, but produces a much higher quality and active following.

  • Hashtags

Hashtags are a powerful tool which will make words more searchable. In order to create a hashtag, put # before a word. Hashtags will allow twitter users to take advantage of Twitter-wide conversation. Find the popular discussions and present hashtags with lots of visitors by looking for them making use of the Search Bar at the top of your account. Observe a list of relevant tweets by clicking on a hashtag within a tweet and choose which ones you need to be used in.

Go through the popular topics and hashtags and discover ways to create a related connection towards your brand. One or two related and popular hashtags let you get in touch with users with similar interests whenever they search tweets relating to that exact hashtag. However hashtags needs to be applied meagerly, because they can be seen as ‘Twitter spam’ when excessive used or connected to irrelevant contents.Several other tools to help you researching hashtags such as Twitter Toolbar, Topsy, Twitter Reach, Social Mention

  • Offering Special Discounts or Special Offers to your Followers.

Try to post offers relating to your service price like “The next 50 individuals who retweet me will get a coupon code for 50 percent discount in our service. The offer-follower rule is “you follow me I give you something similar to ebooks, information etc that will value for your own viewers.

  • Photos and Video Clip

Make an effort to publish promotion photos and videos simply because photos tells a lot more then words and video clips to aware many people regarding your services.

  • Combine Twitter with other kinds of Marketing and Advertising Campaigns

Write your Twitter ID in your e-mail signature, at the end of content we write and somewhere else I do believe relevant. This allows people know I’m on Twitter and enables them to find me. The best way to increase your following is to begin with people you know and associate with these people in several ways.
If you are running a campaign or competition on Twitter, allow your e-mail subscribers find out about it, since they are an additional client base who has already let you know that they would like to get emails from you.

  • Additionally take advantage of your Tweets in Facebook, LinkedIn and Blogs.

Promote your Twitter content with your readers on other platforms by re-posting your tweets on Facebook and LinkedIn, when acceptable. Additionally you can add a tweet within your blog or website. Click on the date in the upper-right-hand part of the tweet. Then simply click More and choose Embed Tweet. Copy the code and include it with your blog or website.

  • Retweet Awesome Content

When you realize anything really worth sharing within your stream, retweet it. Which means that you’re sharing someone else’s Twitter content with your own followers. Retweeting can be performed either by click on the Retweet button on any tweet or Copy and paste the original message into your tweet box to tweet with your @sign. Most people like 2nd technique of retweeting because it’s much better for building your own brand name. Retweeting somebody else’s content does a couple of things like It helps you create friends with other influencers on Twitter and also shows your fans that you’re an active person in your online community.

  • Send Direct Tweets

Direct tweets are one to one text messages rather than one-to-many. So, these types of tweets are more personal by nature. Make use of direct tweets to create strong relationships and to convey relevant messages.
You will find 2 forms of direct tweets:
At-replies: submit an at-reply to some other Twitter user by clicking the Reply button on any tweet. Enter your text message inside box that appears and then click Tweet. Your at-reply will appear in this person’s Interactions stream, which indicate that the chances are greater to be noticed than a regular tweet. Remember, your at-reply will also be noticeable to people as part of your general Twitter stream.
Direct messages: If you don’t wish any person but the desired person to look at your tweet, use a direct message. Simply click on the gray gear icon at the top of your Twitter profile. Choose Direct Messages and create a new text message. After you send it, it’ll show up within the recipient’s inbox.

  • Connect Twitter with other kinds of Online Media.

Develop an energetic experience for your Twitter audience by including various kinds of media, such as for instance photographs and videos.Here are some resources you can use:Twitpic: Visit, create an account, upload images and easily reveal them on Twitter. Yfrog is yet another common photo-sharing service online.YouTube to post the video and Use AudioBoo to share audio files.

Use these Twitter tips to help you build your business.

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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