SEO - Search Engine Optimization

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Last Updated: March 3, 2017



Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. http://fast.wistia.net/embed/iframe/tjsg3qub37?videoFoam=true http://fast.wistia.net/assets/external/E-v1.js Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about hyperlocal keyword research. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small regions, and many of them, with their keyword research and keyword targeting, on-page optimization. The problem:So the problem tends to be that most keyword research tools, and this includes things like the Google AdWords Tool, it includes Moz’s Keyword Explorer, or KeywordTool.io, or Übersuggest, or anybody you want to use, most of them are relying on volume data. So what happens is when you see a bunch of keyword suggestions, you type in “Sequim,” for example, Sequim is a tiny town on Washington’s peninsula, so across the Puget Sound from where we are here in Seattle. Sequim has a population of like 6,500 people or something like that, so very tiny. So most searches related to Sequim have no volume data in any of these tools. As a result,…

Article Source: 3 Tactics for Hyperlocal Keywords – Whiteboard Friday

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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