SEO - Search Engine Optimization

4 things to note when optimizing for local SEO in 2017

Last Updated: April 13, 2017

SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. This trend has given way to the “near me” search query – Google “coffee shop near me” while in Queens, and Google will fetch coffee shops in your local area. According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO. Below are a few things to note when optimizing for local SEO in 2017. #1: Title tags and meta descriptions still work Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. With Google increasing the width of the SERP to 600px, the length of title tags falls between 40 and 50 characters (best practices) while meta descriptions should be a maximum of 160 characters. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for, for example, “cheap hotels in Las Vegas” (title tag includes a keyword and locality). Titles and meta descriptions must be unique, compelling and descriptive, as this can affect click-through rates from search results to your page. Using the length guidelines above, ensure your title and descriptions are displaying in full on the SERP. Use tools like Yoast’s SEO plugin, SERP preview tool, and SEOmofo to emulate how your title tags and meta description will look in search results. #2: Keyword research Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Keyword research for local SEO involves optimizing your web pages for keywords with geo-modifiers – i.e. place names and locations. For a furniture making business, a generic, non-local keyword might be “furniture makers” but for businesses optimizing for local SEO, an acceptable keyphrase would be “furniture makers Portland” or “furniture makers Portland Oregon”. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Run generated phrases or words through…

Source: 4 things to note when optimizing for local SEO in 2017

About the author / 

Eimantas Balciunas

Email Subscriptions

Enter your email address:

Delivered by FeedBurner

Subscribe to our Newsletter

Best Email Marketing Tool!

Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Follow us on Twitter