Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits. In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what makes a #GivingTuesday campaign a winner or a loser. The Winners #1 The San Diego American Marketing Association (AMA) The San Diego AMA is a nonprofit, professional organization geared towards providing information, education, resources, and connections for those looking to further their career in marketing. They created this #GivingTuesday campaign in order to encourage people to donate to their 2 scholarship programs: The Social Impact Scholarship and the Diversity Leadership Scholarship. There are quite a few things they did right in this campaign, namely: They explained briefly what #GivingTuesday is all about They included their goal (to raise money for the scholarships) in the beginning of the email They linked the 2 scholarships to pages that give more information about them They included a plug for a future event the organization is hosting…
Article Source: 5 #GivingTuesday Campaigns That Won (and 3 That Lost)
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.