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5 remarketing strategies to prep for Q4

Last Updated: September 1, 2017

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic product ads (Facebook & Google) If you’re an ecommerce company with a significant number of products and you aren’t remarketing with dynamic product ads, you are making a big mistake. Over and over in our accounts, DPAs have proven to be among the more successful ecommerce remarketing ad types. These ads basically show and remind users of products they have seen on your site, along with similar products they may be interested in. If you haven’t set these up yet, make sure to prioritize this initiative, as feeds can get technical and should be addressed before you’re crunched for time. 2. Audience creation by depth An amateur mistake of those launching remarketing campaigns is that they typically blanket all audiences and remarket to anyone who has visited the site but not converted. They may have taken things a step further by also creating an audience for users who have added products to cart but not converted, but that’s still leaving plenty of room for refinement. Remarketing to one or two audiences just doesn’t take advantage of the varying intent of audiences that have visited your site. Segmenting your audiences by depth of interaction even further (product category pages, about page, initiate checkout page, audience time on site, etc.) will allow you to understand the performance of each type of audience; from there, you can bid more aggressively to reach those with a higher likelihood of purchasing (vs. those perhaps in the research phase). Additionally, you can start working with your creative team to develop specific visuals for these different audience segments (e.g. for audiences that viewed female clothing, creative can show gender-specific products, etc.). 3. Sequential remarketing In addition to developing audiences by how far they’ve gotten to your site or how they’ve interacted with your site, you’ll also want to develop audiences by time they last visited the site (e.g. a day ago, a week ago, two weeks ago, three weeks ago, etc.). After you create these segments, you can implement sequential remarketing and show these audiences different creative and messaging. Instead of showing the same audience the same creative and messaging over and over, you can test different creative and messaging as time goes on (try further incentivizing users as time goes on to push them to convert). 4. Remarketing lists for specific dates One tactic we’ve used with success is…

Source: 5 remarketing strategies to prep for Q4

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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