SEO - Search Engine Optimization

7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

Last Updated: May 5, 2017

Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m very excited to be here today. My name is Cyrus. I’m a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings.Now, the other aspect of title tags that people sometimes forget about is the click-through rate that you get, which can measurably increase your traffic if you get the title tag right. Now, what’s neat about increasing your traffic through click-through rate is we’ve seen a lot of experiments, Rand has experimented a lot, that if you can increase this, you can measurably increase this. Traffic through increased clicks can seem to increase your rankings under certain circumstances. So you get the dual benefit. So that’s what I want to talk to you about today — increasing those rankings, increasing that traffic by changing the first thing that your visitor is going to see in the SERPs. So the important thing to remember is that these are things to experiment with. Not all of these hacks are going to work for you. SEO is founded in best practices, but true success is founded when you experiment and try different things. So try some of these out and these will give you an idea of where to get started in some of your title tag experiments. 1. NumbersNumbers kind of pop out at you. These are examples: “5 Signs of a Zombie Apocalypse” or “How Mutants Can Save 22% on Car Insurance.” Cognitive Bias – Standout specific – When you see these in SERPs, they tend to get a slightly higher click-through rate sometimes. This works because of a cognitive bias. Our brains are trained to find things that stand out and are specific. When you’re scanning search results, that’s a lot of information. So…

Source: 7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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