PPC

Apple to introduce search ads to its App Store

Last Updated: March 3, 2017


In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and Facebook, Apple is making many moves to make its ad offering more open and accessible than ever. In the meantime, it is filling holes in its previous iterations of iAd, starting with a self-serve, second price auction-based platform with no initial minimum spends. Apple’s plan to open up APIs for campaign creation, management, and reporting shows how the tech giant is serious about giving advertisers the tools to make a more automated and simple manual process. Another smart move to create efficiency is Apple’s Search Match feature, which is similar to Google AdWords Universal App…

Article Source: Apple to introduce search ads to its App Store

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

Email Subscriptions

Enter your email address:

Delivered by FeedBurner

Subscribe to our Newsletter

Best Email Marketing Tool!

Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Follow us on Twitter