SEO - Search Engine Optimization

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

Last Updated: March 10, 2017

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Posted by randfishYou may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to look at some better alternatives to the expert roundup-style content that’s become extremely popular on the web. There are a few reasons why it’s popular. So let’s talk about why SEOs and content marketers do so many expert roundups, why this became a popular content format. Why do SEOs and content marketers even use “expert roundups?” Okay. It turns out if you’ve got a piece of content that’s like “75 Experts Share Their Favorite Constitutional Law Cases,” maybe you interviewed a bunch of constitutional laws scholars and you put together this article, there’s a bunch of nice things that you actually do get from this, which is why people use this format, right?You kind of get automatic outreach, because if you talk to these people, you’ve had a connection with them. You’ve built a little bit of a relationship. There’s now something of an incentive to share for these folks and the potential for a link. All of those are sort of elements that people are looking for, well, that marketers are looking for from their content.The nice thing is you’ve got this long cadre of individuals who have contributed, and they create the content, which means you don’t have to, saving you a bunch of time and energy. They become your amplifier so you can kind of sit back and relax when it comes time to broadcast it out there. You just tell them it’s ready, and they go and push it. They lend your content credibility. So even if you don’t have any credibility with your brand or with your website, they deliver it for you. You don’t have to do that. There are a few big problems with this kind of content. Those are all really nice things. Don’t get me wrong. I understand why. But there are some big, big problems with expert roundup-style content. 1. Like many easy-to-replicate tactics, expert roundups become WAY overdone. First one, like many of the easy to replicate tactics, expert roundup has got spam to hack. They became way, way overdone. I get emails like this. “Dear Fishkin, I roundup. You write. Do this. Then share.…

Source: Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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