Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. Notably, Pinterest also rolled out their paid search offering, driven initially through a partnership with Kenshoo, in 2016. Due to the glacial pace of advertising product launches from Pinterest over the past few years, some in the industry felt their opportunity to monetise their user base may have passed. Moreover, the keyword-based paid search market is saturated as it is, with Google constantly trialling new ways to eke out more searches. However, in many of the potential growth areas for the industry, such as voice search, personalisation, and most obviously, image search, Pinterest believe they have something different to offer. As a social platform focused more on nourishing the self than sharing selfies, Pinterest is inherently driven by the power of images. Nonetheless, the history of image search has shown that mastering the requisite technology to tap into this potential is no mean feat. How Pinterest plans to tackle visual search On February 7, Pinterest launched their new Visual Discovery Tools, including Lens. Built into the Pinterest app, through Lens users can point their camera at an item and the app will make suggestions based on what it sees. Point the camera at some asparagus, for example, and the app…
Article Source: Can Pinterest crack (and monetise) visual search?
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.