SEO - Search Engine Optimization

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

Last Updated: April 19, 2017

Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used educational sales content to educate and build trust with our target audience. This was a great idea, in theory — we’d educate readers, establish trust, and turn some of our readers into customers. The problem is that there are already countless others producing similar sales-focused content. We weren’t just competing against other startups for readers; we also had to contend with established companies, sales trainers, strategists, bloggers and large business sites. The good news is that ranking a strategic keyword is still very much possible. It’s certainly not easy, but with the right process, anyone can rank for their target keyword. Below, we’re going to show you the process we used to rank on page one for a high-volume keyword. If you’re not sure about reading ahead, here is a quick summary: We were able to rank #1 for a high-volume keyword: “sales management” (9,900 search volume). We outranked established sites including SalesManagement.org, Apptus, InsightSquared, Docurated, and even US News, Wikipedia, and the Bureau of Labor Statistics. We managed this through good old-fashioned content creation + outreach + guest posting, aka the “Skyscraper Technique.” Here are the eight steps we took to reach our goal (click on a step to jump straight to that section): Select the right topic Create bad-ass content for our own blog Optimize on-page SEO & engagement metrics Build internal links Find people who would link to this content Ask people to link to our content Write guest posts on leading blogs Fine-tuning content with TF * IDF Before we start, understand that this is a labor-intensive process. Winning a top SERP spot required the focus of a 3-person team for the better part of 3 months. If you’re willing to invest a similar amount of time and effort, read on! Step 1: Finding a good topicWe wanted three things from our target keyword: 1. Significant keyword volumeIf you’re going to spend months ranking for a single keyword, you need to pick something big enough to justify the effort. In our case, we settled on a keyword with 9,900 searches each month as per the Keyword Planner (1k–10k range after the last update). That same keyword registered a search volume of 1.7–2.9k in Moz Keyword Explorer, so take AdWords’ estimates with a grain of salt.…

Source: [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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