Social Media

Facebook News Feed update: how #Friendmageddon will affect publishers

Last Updated: March 3, 2017

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Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not ready yet to leave it aside. That’s why it decided to downplay stories from publishers on users’ news feed, in order to promote more personal stories from their favourite people. This announcement was not warmly welcomed by publishers, as it means that organic reach will probably drop even more (as if it wasn’t already low) and it will be even more challenging from now on to make it to a user’s news feed. RIP organic reach? Organic reach was already on decline over the past few years and even before the latest algorithm change, SocialFlow observed a drop of 42% from January to May, which was alarming for Page managers. It’s apparent that organic reach was becoming more challenging and only engagement and relevance could improve it. However, if there was already a drop of 42% in posts’ reach from January to May, what could we expect from now on? Image source: SocialFlow If Facebook is further promoting personal stories over news and brand posts, will we even able to talk about organic reach anymore? Facebook confirmed in its announcement the possibility of seeing a reduced organic traffic: “Overall, we anticipate that this update may…

Article Source: Facebook News Feed update: how #Friendmageddon will affect publishers

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Lalatendu Routray

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