Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake information epidemic could be damaging to local search. A new AI powered search engine is changing how neuroscientists do research Google’s work in the realm of artificial intelligence and machine learning has succeeded in making web search more intuitive, effective and useful than it’s ever been before. But until now, the same couldn’t be said of scientific research. That’s all changing with the development of a new, free search engine, Semantic Scholar. Adam Stetzer wrote for Search Engine Watch this week about how the AI-powered search engine is changing the way that neuroscientists do research, using data mining and natural language processing to truly understand the links between research – and what this means for similar search options like Google Scholar. How Instagram became a powerhouse for social commerce 2016 was a busy year for Instagram, with more users, more brands, and a host of new improvements and features all joining the platform. In November, Instagram tested out a new shopping feature in a bid to woo ecommerce brands and give users a way to shop more visually. This week, on Search Engine Watch’s sister site ClickZ, Tereza Litsa spoke to Olapic’s Paul Sabria about…
Article Source: Five most interesting search marketing news stories of the week
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.