PPC

Four ways to adjust your SEO strategy for four-pack paid search ads

Last Updated: March 3, 2017


The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results. As Larry Kim has pointed out, Google is a zero-sum game someone has to win and someone has to lose. According to Kim’s data, PPC will be the winner in this case, while organic search will be the loser. He cites these reasons: Paid search results now look more like organic results The number four paid ad has taken the spot that was occupied by the number one organic result The number of pages returning four ads is growing, and these pages push organic results below the fold…

Article Source: Four ways to adjust your SEO strategy for four-pack paid search ads

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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