Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between Google My Business and Google+, which can lead to some serious head scratching. Hence why we are taking the time to explore what Google Posts are and what they mean for small businesses (and celebrities, big businesses and Twitter). Google has also refrained from making a big song and dance of Posts – so the amount of information out there is particularly limited on this occasion. To add to the confusion, the term ‘Google Posts’ or ‘Posts on Google’ is not actually the official name given to this feature, as per some of the Google search algorithm updates, Posts has been named as such by the wider community. The term Google Posts was presumably born out of the language used by Google when describing the feature, e.g ‘post with Google’. Let’s start from the beginning: What are Google Posts? Originally tested during the 2016 US elections, Posts offered candidates the ability to submit updates that would appear directly in the search engine results pages (SERPs) and Google Maps. These posts were also categorized with dropdowns, further helping users to access critical information. In 2016, selected businesses and individuals, including musicians, were used to trial Posts. Apparently these test results were good enough for a wider roll out in 2017. The posts appear as cards in the SERPs with various calls to action including ‘more’ and social sharing to Facebook, Twitter and Google. The big G state that: “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.” How to use Google Posts First things first, if you’re based in London like us, Google haven’t fully rolled posts out to everyone so you have to join the waiting list. In our opinion it is definitely worth registering. Once you have been approved, the format appears to be reasonably simple. Simply log on to your GMB account, select ‘Create a Post’ and follow the options. Image credit: Google. (Very telling that Google are using mobile screenshots, reinforcing their mobile first approach) You can use Google Posts in a variety of formats…
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.