SEO - Search Engine Optimization

Half of Page-1 Google Results Are Now HTTPS

Last Updated: April 24, 2017

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Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who operate a similar (but entirely different) tracking system, if they thought I was crazy… Could we both be crazy? Absolutely. However, we operate completely independent systems with no shared data, so I think the consistency in these numbers suggests that we’re not wildly off. What about the future?Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. I’ve speculated previously that, as the adoption rate increased, Google would have more freedom to bump up the algorithmic (i.e. ranking) boost for HTTPS pages. I asked Gary Illyes if such a plan was in the works, and he said “no”: As with any Google statement, some of you will take this as gospel truth and some will take it as devilish lies. While he isn’t promising that Google will never boost the ranking benefits of HTTPS, I believe Gary on this one. I think Google is happy with the current adoption rate and wary of the collateral damage that an aggressive HTTPS ranking boost (or penalty) could cause. It makes sense that they would bide their time.. Who hasn’t converted?One of the reasons Google may be proceeding with caution on another HTTPS boost (or penalty) is that not all of the big players have made the switch. Here are the Top 20 subdomains in the MozCast dataset, along with the percentage of ranking URLs that use HTTPS: (1) — 100.0% (2) www. — 99.9% (3) www. — 100.0% (4) www. — 99.7% (5) www. — 99.6% (6) www. — 100.0% (7) www. — 100.0% (8) www. — 99.7% (9) www. — 0.2% (10) — 0.0% (11) www. — 0.0% (12) www. — 0.0% (13) www. — 0.0% (14) — 100.0% (15) www. — 0.0% (16) www. — 0.0% (17) www. — 0.0% (18) www. — 0.0% (19) www. — 100.0% (20) – 0.0%…

Source: Half of Page-1 Google Results Are Now HTTPS

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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