SEO - Search Engine Optimization

Hotel SEO: Five steps to optimizing hotel deals and listings

Last Updated: March 3, 2017

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Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs). SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs. According to statistics from Chitika: “Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.” Apparently, if your hotel does not appear on the first page of a search engine, the likelihood of your hotel being found is less than 6%. The benefits of SEO for hotels The benefits of optimizing your hotel for search include: Keeping your hotel ahead of the competition Establishing your hotel credibility Improving hotel customer loyalty Increasing hotel brand awareness Increasing hotel profitability And of course, increasing traffic to your hotel website. Crucial strategies for optimizing hotel deals and listings for SERPs Below are some important steps to optimize your hotel deals and listing for search: #1. Buy Hotel Price Ads Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel…

Article Source: Hotel SEO: Five steps to optimizing hotel deals and listings

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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