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How digital marketers can take advantage of Valentine’s Day

Last Updated: March 3, 2017



Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way. Bing has released a guide to Valentine’s Day for digital marketers to help advertisers get a better understanding of the occasion, and take advantage of the fact that there was an estimated spending of $19.7 billion last year for the day. Given that there was a 4% increase in consumer spending from 2015 to 2016, Valentine’s Day 2017 could be even bigger. So here are the tips that marketers need to know: Think of a wider audience Planning for an effective campaign should start with an analysis of the target audience. It has been observed that the recipients of a Valentine’s Day gift go beyond romantic partners, with more than half of adult Americans identifying themselves as single. This does not stop them from celebrating the occasion with family, friends, co-workers, or pets. This means that marketers can beat their competitors by targeting a wider audience, trying to include all the different types of gifts someone may be searching for for Valentine’s Day. Pick the right keywords The right use of keywords depends on a proper understanding of your target users. As we’ve seen, gifts go beyond husbands and wives, with friends coming second in the searches for Valentine’s Day on Bing.  …

Article Source: How digital marketers can take advantage of Valentine’s Day

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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