In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers? Data Studio: A brief recap Data Studio was launched in beta as part of Google’s Analytics 360 suite in May 2016. The aim of the platform was (and remains) clear: to provide Analytics users with an intuitive, shareable dashboard solution that allows them to make sense of their data. Its functionality reflects this purpose. Users can drag and drop a range of graphs and charts onto a blank canvas, then populate them using the dimensions, metrics and goals from their GA account. As such, anyone familiar with Google Analytics should be able to create polished, professional dashboards to help inform their business decisions. Data Studio delivers on that promise, but the restrictive 5 dashboard limit and a lack of platform integrations curbed its widespread uptake last year beyond the expensive 360 Suite. However, these recent announcements go some way to creating a solution with universal appeal. Data Studio integrations Following the announcement of Search Console integration and enhanced MCC support, the list of connectors (connections to a specific type or source of data) now looks as follows: Marketers who have adopted the full suite of Google products will…
Article Source: How do the recent updates to Google Data Studio benefit marketers?