Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility. In this article, we’ll explore a few ways influencer marketing can make your SEO campaigns into digital powerhouses. Influencer marketing builds inbound links The issue with using influencers for inbound links is that many will disclose the links as sponsored. One way to get around this is to create content-driven influencer campaigns. Traditionally, brands use influencers to create “commercials” for their brands. They are very sales-driven and are focused on pushing a product or brand directly. When working with influencers, why not create campaigns that are related to specific issues in your industry? Instead of making them an extension of your sales team, get them to create video or text content based on their thoughts on a specific topic, citing your site as a resource. This may be a way to bypass the need for disclosure. Depending on your budget, you may need to start with micro-influencers (influencers with smaller, but highly engaged audiences) to begin earning those inbound links. Influencer marketing boosts brand visibility and engagement The biggest challenge many brands and marketers face is getting heard over the buzz. The competition in today’s digital marketplace is fierce. In fact, engagement and traffic ranked number five among most important ranking factors, according to Moz. Simply put, the more your engage your target audience, the more traffic you will drive to your site, products, and services. This makes influencer marketing an essential asset in every industry. According to an advertising survey by Nielsen, 92 percent of people trust recommendations from other people over brand advertisements. And whom do consumers know? The influencers they follow on social media. In fact, a study by Annalect and Twitter found that users have as much trust in influencers as they do their friends. Influencers amass followers who hang on their every product review or recommendation. You can take advantage of their community to enhance your brand’s visibility via social media, blogs, and vlogs. The traffic your influencers drive to your site will boost your SEO rankings in ways paid ads simply cannot. But don’t forget about content engagement. An influencer with one million followers may not be as powerful as a micro-influencer in your niche with 20,000 followers. “Posts from people with small followings get strong engagement, and bring an air of authenticity and trust,” according to Business Insider. A great example of reach versus engagement is the different between the audiences of celebrity Jimmy Fallon…
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.