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How to keep Q4 paying off in 2017

Last Updated: March 3, 2017

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Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences. This is the time to build remarketing lists (put this in place ASAP if you haven’t yet; it’s never too late). You can then target these users at a later date to remarket to them if they haven’t converted. Anyone adding to cart and abandoning, getting partway through the checkout process before bailing, just looking at product pages or even your home page…hit them with ads and promotions for post-holiday sales. When building your remarketing lists, build them wisely; smartly segment them based on their interaction with your website. The depth they go into your website gives you a better idea of the depth of their intent. Build the segments, bid accordingly, and tailor creative to speak more directly to the different audiences. 2) Go prospecting Given that you have had a huge increase in customers from additional Q4 purchases, you’ve got more robust customer lists to use for prospecting for audiences similar to your customers. There are two ways I’d recommend to get started here: Facebook Lookalike targeting is a great way to upload your customer list and target users with characteristics, behaviors, and traits similar to your customers. If you want to be even smarter with your…

Article Source: How to keep Q4 paying off in 2017

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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