SEO - Search Engine Optimization

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Last Updated: March 30, 2017

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real. I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you need to take when you are at the crossroads of defining your company’s short- or long-term digital marketing objectives. What if things go south, you ask? How do I fulfill my boss’ expectations? Will I ever be able to get over a failure? OK, let’s not get overly dramatic here. Read on to learn why I believe in the power of KPIs, reasons why you shouldn’t be afraid to experiment, the importance of stepping out of your comfort zone, how to properly set up your “plan, act, measure, improve” routine, and which metrics can be deemed reliable when you work with digital marketing channels (and how to not get misguided by them). Selecting the right goalsOne question that you really don’t want to spend more than a few seconds answering is: “Was it worth it?” To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you’re headed. So how do you know which goals are right for you? Your best bet would be to split your goals into two separate groups that are focused on: Business objectives Tracking your own internal progress Now, let’s see what these goals are all about, and what achieving them entails. Business goalsBertie Charles Forbes once said, “If you don’t drive your business, you will be driven out of business.” Steering any type of business in the right direction is never a piece of cake. And no one ever called finding a roadmap for how to get there a no-brainer. Goals are the essence of expectations — the expectations of your boss, your clients, the CEO of your company, or anyone else whose opinion should be taken into consideration when it comes to your business strategy. Will there be any room…

Source: How to Make Sure Your Digital Marketing Strategy is Results-Driven

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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