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How to target high-income consumers with AdWords

Last Updated: March 3, 2017



There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within AdWords that allows you to target people based on their household income. It works using data from Google that is sourced from this AdWords Help post. “Target locations by demographics to reach groups of people based on their location’s approximate average household income. Based on publicly available data from the US Internal Revenue Service (IRS), advertisers are able to target ads to certain areas according to their average household income. This feature is currently available for U.S. locations only.” You can target people by household incomes that are in: Top 10% 11-20% 21-30% 31-40% Lower 50% One of the issues however with targeting users by household income is that if you are using very granular targeting such as by city or zip code Google will respect this targeting over income targets. So for example if you are targeting the whole of the USA with a household income target and then you target New York with a bid modifier of 20% then Google would respect the bid modifier for New York over the modifier for high income targets. What percentage of traffic comes from each target bucket? Early reports of the percentage of traffic from each…

Article Source: How to target high-income consumers with AdWords

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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