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How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday

Last Updated: March 3, 2017 1

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Posted by randfishSEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what’s standing between you and getting the C-suite buy-in that’s integral to your success. In today’s Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about tying marketing metrics that marketers use to the things that CEOs, CXOs, whatever the C-level titles that you’ve got are, investors, board members, to the metrics and data that they care about.This is a problem that I’ve talked about with many marketers over the last few weeks, especially at some conferences and events where folks say, “Hey, we’ve got our metrics dialed in. We know what we’re doing. But when we present it to the Board, or when we present it to our CMO, or our CEO, when we show it to our investors, not only do they not get it, it’s like we’re not speaking the same language, and therefore we’re not able to have a conversation productively about where investment should and shouldn’t be made, and they’re not able to give…

Article Source: How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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