SEO - Search Engine Optimization

How We Increased Our Email Response Rate from ~8% to 34%

Last Updated: March 3, 2017

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Posted by STMartinIt’s no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success.We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI.It doesn’t often make sense to spend 3 hours prospecting and emailing different opportunities to get only 3 replies.So how do you make all your prospecting and emailing worth your while?Simple: Boost your reply rate to generate more “opportunities won” in the same timeframe.The pain point: TimeAt Directive Consulting, we rely on guest posting for our most valuable backlinks. 😉 With that said, four months ago our email outreach was still struggling at around an 8% reply rate.This is actually around the industry standard; guest blogger outreach emails might expect a reply rate in the 5–15% range.With the below template, we were sending out 20–50 emails a week and receiving no more than 2–4 positive replies.Part 1: Part 2: Part 3:To make the system more time-efficient, we had to get our reply rate at least into the double digits.The hypothesis: ValueTo boost our reply rate, we asked ourselves: What makes the best online content so engaging?The answer: The best online content speaks to the user…

Article Source: How We Increased Our Email Response Rate from ~8% to 34%

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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