SEO - Search Engine Optimization

Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities

Last Updated: March 6, 2017

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Posted by BritneyMullerA Glimpse Into Google’s Machine Learning?You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, stay a while!” However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other related questions appear at the bottom. These infinite PAA lists can continue into the hundreds, and I’ve been lucky enough to come across 75+ of these gems! So, grab a coffee and buckle up! I’d like to take you on a journey of my infinite PAA research, discoveries, machine learning hypothesis, and how you can find PAA opportunities. Why PAAs should matter to you https://docs.google.com/spreadsheets/d/1mcQGLpTO-ryU4FDG0LcBabNqj1Z_cyoR5bZaJy2ok_g/pubchart?oid=1963334356&format=interactive PAAs have seen a 1,723% growth in SERPs since 7/31/15 via Mozcast! ← Tweet this stat! Compare that to featured snippets, which have seen only a 328% growth since that timeframe. Research has also shown that a single PAA can show up in 21 unique SERPs! How ’bout dem apples?! PAA opportunities can take over some serious SERP real estate. My infinite PAA obsessionThese mini-FAQs within search results have fascinated me since Google started testing of them in 2015. Then in November 2016, I discovered Google’s PAA dynamic testing: You guys, I’ve discovered a SERP black hole! I’m on #200 suggested PAA for this SERP?! Has anyone else seen an infinite PAA SERP before? pic.twitter.com/YgZDVWdWJ9— Britney Muller (@BritneyMuller) November 23, 2016 http://platform.twitter.com/widgets.jsThe above infinite PAA expanded into the hundreds! This became an obsession of mine as I began to notice them across multiple devices (for a variety of different searches) and coined them “PAA Black Holes.”I began saving data from these infinite PAAs to see if I could find any patterns, explore how Google might be pulling this data, and dive deeper into how the questions/topics changed as a result of my expanding question boxes, etc. After seeing a couple dozen infinite PAAs, I began to wonder if this was actually a test to implement in search, but several industry leaders assured me this was more likely a bug. They were wrong. Infinite People Also Ask boxes are liveNow integrated into U.S. SERPs (sorry foreign friends, but get ready for this to potentially migrate your way) you can play with these on desktop & mobile: If you’re in the US and like exploring topics, there’s a nifty feature for you to try with “People also ask” on Google. 🙂 pic.twitter.com/s2WtwyYvun— Satyajeet Salgar (@salgar) February 10, 2017I’m fascinated by Satyajeet’s use of “exploring topics”. Why does Google…

Source: Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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