Early in 2016, we promised that this would be the year that influencer marketing would become mainstream. We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017? We’ve seen the tactic grow, but we’ll see it explode in 2017. Here are a few things that we expect to see in the New Year: Less is more Influencer marketing’s growth across each individual network can largely be credited to the growth of the big player “celeb” influencers. The Logan Paul’s and Andrew Bachelor’s of the social world. These are the big names who are getting the headlines from mainstream outlets like “60 Minutes,” taking the marketing tactic away from a niche specialty among forward-thinking marketers, to an everyday occurrence. Though they’ve made influencer marketing popular, what’s made it successful is the use of “micro-influencers”. These are creators who may not have the audience size of some of these big names, but they’re creating the type of content that grabs a consumer’s attention–and they’re able to much more authentically connect with their followers. Often with the celeb -influencers like Kim Kardashian, they have their following because of who they are rather than what they create. In our time in influencer marketing working with some of the top brands, we’ve found that the best results come from the people who’ve built…
Article Source: Influencer marketing: where we’re headed in 2017
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.