SEO - Search Engine Optimization

Launching a New Website: Your SEO Checklist – Whiteboard Friday

Last Updated: April 14, 2017 1

Posted by randfishHovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about launching a new website and the SEO process that you’ve got to go through. Now, it’s not actually that long and cumbersome. But there are a few things that I put into broad categories, where if you do these as you’re launching a new site or before you launch that new site, your chances of having success with SEO long term and especially in those first few months is going to go way up. 1. Keyword to URL map for your contentSo let’s get started with number one here. What I’m suggesting that you do is, as you look across the site that you’ve built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we’ve written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website. So it should look something like this. It’s got the URL, so RandsAnimals.com, targeting the keyword “amazing animals,” and here’s the page title and here’s the meta description. Then, I’ve got RandsAnimals.com/lemurs, which is my page about lemurs, and that’s targeting “lemurs” and “lemur habits.” There’s the title. You want to go through these and make sure that if you have an important keyword that you have not yet targeted, you do so, and likewise, that if you’ve got a URL, a page on your website that you have not yet intentionally targeted a keyword with, you make sure to do that as well. This can be a great way to go through a small site in the early stages and make sure that you’ve got some terms and phrases that you’re actually targeting. This will be also helpful when you do your rank tracking and your on-page optimization later on. 2. Accessibility, crawl, and UXSo what I want you to do here is to ask yourself: I. “Are the pages and the content on my website…

Source: Launching a New Website: Your SEO Checklist – Whiteboard Friday

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

Email Subscriptions

Enter your email address:

Delivered by FeedBurner

Subscribe to our Newsletter

Best Email Marketing Tool!

Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Follow us on Twitter