SEO - Search Engine Optimization

Local SEO & Beyond: Ranking Your Local Business in 2017

Last Updated: March 3, 2017 1



Posted by Casey_MerazIn 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I’m going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I’m going to address: How local search has changed since last year Why & how your overall focus may need to change in 2017 Actionable advice on how to rank better to get more local traffic & more business In local search success, one thing is clearThe days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting harder everyday. Not only are you fighting against all of your competitors trying to get the same rankings, but now you’re also fighting against even more ads. If you thought it was hard to get top placement today in the local pack, just consider that you’re also fighting against 4+ ads before customers even have the possibility of seeing your business. Today’s SERPs are ad-rich with 4 paid ads at the top, and now it’s not uncommon to find paid listings prioritized in local results.…

Article Source: Local SEO & Beyond: Ranking Your Local Business in 2017

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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