SEO - Search Engine Optimization

Mastering Google Search Operators in 67 Easy Steps

Last Updated: March 3, 2017



Posted by Dr-Pete #kwd1 { border: 2px solid #53bce7; padding: 3px 12px } Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It’s easy to memorize how each piece moves, but that’s about 1% of your path toward mastery. I know that the pointy-hat guy in chess moves diagonally, but that doesn’t mean I’m about to take on Kasparov or Deep Blue. Instead of just listing all of the operators and telling you what they do, I’d like to try something different. This post is a journey in 67 parts, split into five functional stories: Content Research Title Research Plagiarism Check Competitive Research Technical SEO/Audits You can skip around, but I’d suggest following the story from the beginning. When you’re done, you’ll understand not only what each operator does, but how to use it in real-world situations and mix-and-match it with other useful operators. I. Content Research Crafting original content in 2017 requires wading into the sea of content that’s already been created, and Google remains the most complete map of that sea. Advanced search operators are invaluable research tools for content marketers. Let’s walk through a sample content journey… 1. Find all the content tesla Let’s say you’ve got a blog post to write about the inventor Nikola Tesla. You hop over to Google and search “tesla,”…

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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