Popular Posts

  • PPC

    Eight most important PPC tips for online retail


    With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most…

  • PPC

    Apple to introduce search ads to its App Store

    In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and…

  • PPC

    Four ways to adjust your SEO strategy for four-pack paid search ads

    The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to…

  • PPC

    Eight tips for getting the most from a modest PPC budget

    Has this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to “wow” the new team with grand ideas while visions of industry domination dance in your head. And then comes the reality check: They don’t have…

  • Google testing ‘top rated’ shopping ads format for “best” searches

    Google testing ‘top rated’ shopping ads format for “best” searches


    By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them. The latest variation, as discovered last Friday…

  • How will the Local Source tag affect SEO?
    SEO - Search Engine Optimization

    How will the Local Source tag affect SEO?


    {$inline_image} Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local…

  • Twitter tips
    Social Media

    16 Reasons why a business should use Twitter Marketing


    Twitter can be described as extremely effective marketing program due to 432 million active monthly fans, 103 million which were in the United States. So, all internet business need make use of the social media site twitter to generate a boost in traffic to their company or website. Twitter specialists, SEO gurus plus business leaders…

  • SEO-Tips-Techniques-to-start-SEO
    Keyword Analysis, Link Building, SEO Design, SEO Friendly Content

    How to Start SEO Couple of Important Tips and Techniques


    In 2014 search engine optimization is actually frustrating for newbie’s hence they needs to implement certain most effective SEO tricks and strategies that may improve their websites search engine ranking improved in modern-day search engines like Google,Yahoo and Bing. Over the past years, search engine optimization has been updating continuously. Google is taking it very…

  • Email Marketing, SEO Techniques

    The right way to do Email Marketing!


    Email Marketing is a concept not unknown to many, All of us have come across those emails in our inboxes containing ads and promotional offers but the sad part in all this is that these emails remain unread or get added to the junk folder, thus failing the whole purpose of Email Marketing. Some of…

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