Popular Posts

  • SEO - Search Engine Optimization

    Why technical SEO is so much more than just ‘make-up’

    Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin. The author of that article doesn’t seem to value technical SEO so much. He says…

  • Social Media

    10 tips for marketing success on LinkedIn

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    Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,”…

  • Social Media

    How to actually engage influencers on Facebook

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    Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers. Influencer reach is undeniable. It isn’t the simple matter of getting popular people to talk about you. It is building relationships that lead to other relationships, and so on…

  • Social Media

    The science behind shareable content

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    In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which…

  • Social Media

    Meeker report: what you should know about the rise of visual content

    Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. There is a new generation coming up after millennials, the so-called Generation Z, which seems to be even more digital aware, comparing to…

  • PPC

    Eight most important PPC tips for online retail

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    With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most…

  • PPC

    Apple to introduce search ads to its App Store

    In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and…

  • PPC

    Four ways to adjust your SEO strategy for four-pack paid search ads

    The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to…

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