SEO - Search Engine Optimization

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Last Updated: April 28, 2017

Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about pop-ups, overlays, modals, interstitials, and all things like them. They have specific kinds of interactions with SEO. In addition to Google having some guidelines around them, they also can change how people interact with your website, and that can adversely or positively affect you accomplishing your goals, SEO and otherwise. TypesSo let’s walk through what these elements, these design and UX elements do, how they work, and best practices for how we should be thinking about them and how they might interfere with our SEO efforts. Pop-ups So, first up, let’s talk specifically about what each element is. A pop-up now, okay, there are a few kinds. There are pop-ups that happen in new windows. New window pop-ups are, basically, new window, no good. Google hates those. They are fundamentally against them. Many browsers will stop them automatically. Chrome does. Firefox does. In fact, users despise these as well. There are still some spammy and sketchy sites out there that use them, but, generally speaking, bad news. Overlays When we’re talking about a pop-up that happens in the same browser window, essentially it’s just a visual element, that’s often also referred to as an overlay. So, for the purposes of this Whiteboard Friday, we’ll call that an overlay. An overlay is basically like this, where you have the page’s content and there’s some smaller element, a piece, a box, a window, a visual of some kind that comes up and that essentially says, maybe it says, “Sign up for my email newsletter,” and then there’s a place to enter your email, or, “Get my book now,” and you click that and get the book. Those types of overlays are pretty common on the web, and they do not create quite the same problems that pop-ups do, at least from Google’s perspective. However, we’ll talk about those later, there are some issues around them, especially with mobile. Modals Modals tend to be windows of interaction, tend to be more elements of use. So lightboxes for images is a very popular modal. A modal is something where you are…

Source: Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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