PPC

PPC 102: Seven tips to improve your paid search campaigns

Last Updated: September 1, 2017 1

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This is the sequel to that course, PPC 102, with seven more tips to help you improve on what you’re already doing. You don’t have to be a PPC expert to create a successful campaign with strong ROI. All you need is the time to understand how PPC works and to improve your efforts in a series of small but effective steps. Set up conversion tracking It’s really important to be able to measure your PPC efforts and this can be achieved by setting up the tracking pixels on your pages. Right before you start with PPC ads, you can add a conversion code to your site to be more prepared for the analysis of your campaigns. This will allow you to understand which ads work better for your audience, bringing you closer to conversions. It can be extremely useful for PPC beginners to learn what counts as an effective PPC ad and whether their first attempts can bring them closer to ROI. Conversion pixels make analysis of your campaigns more specific by offering the right insights on the ads that make leads and sales easier. Focus on quality keywords Keyword research is among the first steps to take when planning a PPC campaign. The end result of this can be a long list of keywords to explore, but do you really need to test them all? It’s tempting to try all of them until you find the most successful ones for your business, but it’s usually more effective to focus on the most important ones for your goals. Quality keywords are not the same for every business or even every campaign, and this depends on what you want to achieve. These may not even be the most popular, but they will probably have more chances of converting than the rest. Focus on what you define as quality keywords, even this is quite a limited pool. This will save you both time and budget. Learn more about your audience As we mentioned in PPC 101, it’s important to find your audience before you set up a PPC campaign. This tip is helping you take the understanding to the next level. Once you do find the ideal audience for your ads, it’s good to spend the right time to learn as many things as possible about them. It might be useful to develop personas that help you understand your audience’s habits…

Source: PPC 102: Seven tips to improve your paid search campaigns

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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