SEO - Search Engine Optimization

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

Last Updated: March 3, 2017 1

Posted by AngularThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients’ websites perform in the SERPs. With each change, it’s important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: “If I were Google, why would I do that?” Recently, Google implemented a series of manual penalties that affected sites deemed to have unnatural outbound links. Webmasters of affected sites received messages like this in Google Search Console: Webmasters were notified in an email that Google had detected a pattern of “unnatural artificial, deceptive, or manipulative outbound links.” The manual action itself described the link as being either “unnatural or irrelevant.” The responses from webmasters varied in their usual extreme fashion, with recommendations ranging from “do nothing” to “nofollow every outbound link on your site.” Google’s John Mueller posted in product forums that you don’t need to nofollow every link on your site, but you should focus on nofollowing links that point to a product, sales, or social media page as the result of an exchange. Now, on to the fun part of being an SEO: looking at a problem and trying to reverse-engineer Google’s intentions to decipher the implications this could have on our industry, clients, and strategy. The intent of this post is not to decry those opinions that this was specifically focused on bloggers who placed dofollow links on product/business reviews, but to present a few ideas to incite discussion as to the potential big-picture strategy that could be at play here. A few concepts that influenced my thought process are as follows: Penguin has repeatedly missed its “launch date,” which indicates that Google engineers don’t feel it’s accurate enough to release into the wild. The growth of negative SEO…

Article Source: Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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