SEO - Search Engine Optimization

Proximity to Searcher is the New #1 Local Search Ranking Factor

Last Updated: March 3, 2017

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Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here’s a quick summary of the basic local ranking factors for the businesses in this local pack: Notice that: None of the businesses have claimed/verified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a website! Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term? Here’s the data table again with one additional point added: proximity to the searcher. These business are all so close to me that I could walk to them in about 8 to 15 minutes. Here’s a map of Edmonton with pins for my location and these 3 businesses. Just look at how close they are to my location: After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: “Proximity to searcher is the new #1 ranking factor in local search results today.” – Darren ShawFor most local searches these days, proximity appears to be weighted more than links, website content, citations, and reviews in the local pack rankings. Google doesn’t seem to value the traditional local…

Article Source: Proximity to Searcher is the New #1 Local Search Ranking Factor

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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