Social Media

SEM too competitive? Here are three alternatives for building your customer base

Last Updated: March 3, 2017 1


One of the biggest pain points of many small to mid size businesses in digital marketing is the fact that they have to compete against larger, more well-established brands who can afford to throw large budgets into digital marketing and pay higher CPCs to stay at the top of the SERP. For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option. So how can one still capture and convert users while be as efficient as possible in doing so? We all know that social and display don’t have the same level of high intent as paid search – but it’s important not to completely discredit them. Although users may not necessarily be actively searching for your product or service, there are a couple of ways you can still get…

Article Source: SEM too competitive? Here are three alternatives for building your customer base

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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