Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji on Instagram, and the news that mobile search and YouTube are leading growth in Alphabet’s fourth quarter earnings. Also, you’ll never guess who one of Google’s most prolific advertisers is – it’s Google. Chan-Zuckerberg Initiative acquires AI-powered search engine, Meta The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. Meta is an search tool which uses artificial intelligence to make connections between scientific research, making it easier for researchers to search through and link together more than 26 million scientific papers. The Chan-Zuckerberg Initiative intends to make Meta, which was previously partly subscription-based, free for everyone to use after spending a few months enhancing the product. “But wait!” I hear you cry. “Didn’t Search Engine Watch already run a story recently about a scientific search engine powered by AI?” You’re absolutely right, astute reader – as Adam Stetzer reported earlier this month, Semantic Scholar is an AI-powered search engine for scientific research which is already free to use. While there’s no reason why the world can’t have more than one AI-powered science search engine, it will be interesting to see…
Article Source: Six most interesting search marketing news stories of the week
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.