• 10 Elements of Good SEO Copy by @JuliaEMcCoy
    SEO - Search Engine Optimization

    10 Elements of Good SEO Copy by @JuliaEMcCoy


    Today, SEO is far more than just a bunch of methods. It’s dynamic; personal; and exciting. Learn about today’s SEO copy standards in a post by Julia McCoy.The post 10 Elements of Good SEO Copy by @JuliaEMcCoy appeared first on Search Engine Journal. Article Source: 10 Elements of Good SEO Copy by @JuliaEMcCoy

  • SEO - Search Engine Optimization

    Seasonal pages and SEO: who’s ready for Euro 2016?


    Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can. Seasonal events could mean Black Friday, the Christmas shopping, one-off days like Mother’s…

  • SEO - Search Engine Optimization

    Why technical SEO is so much more than just ‘make-up’

    Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin. The author of that article doesn’t seem to value technical SEO so much. He says…

  • Social Media

    10 tips for marketing success on LinkedIn


    Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,”…

  • Social Media

    How to actually engage influencers on Facebook


    Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers. Influencer reach is undeniable. It isn’t the simple matter of getting popular people to talk about you. It is building relationships that lead to other relationships, and so on…

  • Social Media

    The science behind shareable content


    In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which…

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