• Social Media

    Interview: Why marketers shouldn’t waste their time with Google Posts

    The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts…

  • Social Media

    Google Posts: GIFs and Videos published directly to SERPs

    To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year. The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”. Google Posts…

  • Social Media

    How influencer marketing can benefit your SEO strategy

    Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility. In this article,…

  • Twitter tips
    Social Media

    16 Reasons why a business should use Twitter Marketing

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    Twitter can be described as extremely effective marketing program due to 432 million active monthly fans, 103 million which were in the United States. So, all internet business need make use of the social media site twitter to generate a boost in traffic to their company or website. Twitter specialists, SEO gurus plus business leaders…

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