SEO - Search Engine Optimization

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

Last Updated: May 23, 2017

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. [Part one] Freshly foraged keywords on sourdough to power your campaign I’ve got intel on some really tasty keywords; did you know you can scoop these up like wild porcini mushrooms using your website categories? The trick is to find the keywords that you can use to make a lovely risotto, and discard the ones that taste nasty. The overabundance of keywords has become a bit of a challenge for SEOs. Google is better at gauging user intent — it’s kind of their thing, right? This results in the types of keywords that send traffic to your clients expanding, and it’s becoming trickier to track every. single. keyword. Of course, with a budget big enough almost anything is possible, but why hemorrhage cash on tracking the keyword minutiae when you can wrangle intelligent data by tracking a sample of keywords from a few pots? With Keyword Explorer, you can save your foraged terms to lists. By bundling together similar “species,” you’ll get a top-level view of the breadth and depth of search behavior within the categories of your niche. Easily compare volume, difficulty, opportunity, and potential to instigate a data-driven approach to website architecture. You’ll also know, at a glance, where to expand on certain topics and apply more resources to content creation. With these metrics in hand and your client’s industry knowledge, you can cherry-pick keywords to track ranking positions week over week and add them to your Moz Pro campaign with the click of a button. What’s the recipe?Step 1: Pluck keywords from the category pages of your client’s site. Step 2: Find keyword suggestions in Keyword Explorer. Step 3: Group by low lexicon to bundle together similar keywords to gather up that long tail. Step 4: Analyze and save relevant results to a list Step 5: Head to the Keyword Lists and compare the metrics: where is the opportunity? Can you compete with the level of difficulty? Is there a high-volume long tail that you can dig in to? Step 6: Add sample keywords from your pots directly to your…

Source: Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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