PPC

The 10 Best & Biggest New PPC Features of the Year

Last Updated: March 3, 2017



Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys! Here are my picks for the top 10 new PPC features of 2016. 1. No More Right-Side Ads In February, Google killed off right-side text ads on desktop results, bringing the SERPs more in line with Google’s mobile experience. In addition, Google added a fourth ad spot above organic search results for “highly commercial queries.” This massive change was a shocker to pretty much every PPC marketer. When people woke up and discovered they were now living in a world in which desktop search results didn’t have text ads where they were supposed to be, many people freaked out. They predicted that PPC would never be the same again. (Spoiler alert: very little has changed.) As I pointed out at the time, most paid clicks (about 85 percent) came from the top ads, based on WordStream data for 2,000 accounts: In a follow-up post by Mark Irvine, The New Google SERP: 3 Changes & 3 Things That Haven’t Changed… Yet, we discovered that paid traffic and CPCs remained consistent after the change, CTRs were up, and impressions were down. Surprisingly, we discovered Position 3 was the biggest winner for advertisers, as CTRs…

Article Source: The 10 Best & Biggest New PPC Features of the Year

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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