SEO - Search Engine Optimization

The Moz 2016 Annual Report

Last Updated: March 7, 2017

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Posted by SarahBirdI have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But check this out, I had pneumonia in Jan/Feb so my life slid sideways for a while.) Skip to your favorite parts: Part 1: TL;DR Part 2: Achievements unlocked Part 3: Oh hai, elephant. Oh hai, room. Part 4: More wood, fewer arrows Part 5: Performance (metrics vomit) Part 6: Inside Moz HQ Part 7: Looking ahead Part 1: TL;DRWe closed out 2016 with more customers and revenue than 2015. Our core SEO products are on a roll with frequent, impactful launches. The year was not all butterflies and sunshine, though. Some of our initiatives failed to produce the results we needed. We made some tough calls (sunsetting some products and initiatives) and big changes (laying off a bunch of folks and reallocating resources). On a personal level, it was the most emotionally fraught time in my career. Thank the gods, our hard work is paying off. Moz ended the year cashflow, EBITDA, and net income profitable (on a monthly basis), and with more can-do spirit than in years past. In fact, in the month of December we added a million dollars cash to the business. We’re completely focused on our mission to simplify SEO for everyone through software, education, and community. Part 2: Achievements unlockedIt blows my mind that we ended the year with over 36,000 customers from all over the world. We’ve got brands and agencies. We’ve got solopreneurs and Fortune 500s. We’ve got hundreds of thousands of people using the MozBar. A bunch of software companies integrate with our API. It’s humbling and awesome. We endeavor to be worthy of you! We were very busy last year. The pace and quality of development has never been better. The achievements captured below don’t come even close to listing everything. How many of these initiatives did you know about? Part 3: Oh hai, elephant. Oh hai, room.When a few really awful things happen, it can overshadow the great stuff you experience. That makes this a particularly hard annual report to write. 2016 was undoubtedly the most emotionally challenging year I’ve experienced at Moz. It became clear that some of our strategic hypotheses were wrong. Pulling the plug on those projects and asking people I care deeply about to leave the company was heartbreaking. That’s what happened in August 2016. As Tolstoy wrote, “Happy products are all alike; every unhappy product is unhappy in its own way.”…

Source: The Moz 2016 Annual Report

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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