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The science behind shareable content

Last Updated: March 3, 2017 1

In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which lead to them sharing a piece of content. Whether or not something is shareable can ultimately determine the success or failure of a piece of content online. So of course everyone from marketers to business owners to publishers wants to know exactly what makes their audience share content, so that they can tap into that when creating and planning. While there is still a lot of work to be done in this area, some recent studies have shed begun to shed light on exactly what goes on in our brains as we share content, and…

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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