As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay current. There are many reasons for a brand to invest in social media marketing, and the results depend on the goals set: Increase awareness Reach a new audience Boost engagement Increase traffic to the site Explore new business opportunities Gain new leads Work with new clients No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year. Brainstorming This is the initial stage, in which you’ll think of all the new ways you can boost your social media marketing. Explore the latest trends and see if any of them fit in your own strategy Learn more about new platforms, or examine whether the old ones are still suitable for your audience Be creative and think outside the box Come up with new content ideas and experiment with them on each platform Ask for help from other team members to broaden your perspective Planning Right after your brainstorming session, it’s time to evaluate your planning to…
Article Source: The social media marketing checklist your business needs in 2017
S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.