SEO - Search Engine Optimization

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

Last Updated: March 14, 2017

Posted by randfishOne of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were uploaded to YouTube, or how many people have found travel information on Google in the last year. But these numbers aren’t specific enough, well-sourced enough, nor do they provide enough detail to be truly useful for all the applications we have. Marketers need to know things like: How many searches happen each month across various platforms? Is Google losing market share to Amazon? Are people really starting more searches on YouTube than Bing? Is Google Images more or less popular than Google News? What percent of queries are phrased as questions? How many words are in the average query? Is it more or less on mobile? These kinds of specifics help us know where to put our efforts, how to sell our managers, teams, and clients on SEO investments, and, when we have this data over time, we can truly understand how this industry that shapes our livelihoods is changing. Until now, this data has been somewhere between hard and impossible to estimate. But, thanks to clickstream data providers like Jumpshot (which helps power Moz’s Keyword Explorer and many of our keyword-based metrics in Pro), we can get around Google’s secrecy and see the data for ourselves! Over the last 6 months, Russ Jones and I have been working with Jumpshot’s Randy Antin, who’s been absolutely amazing — answering our questions late at night, digging in with his team to get the numbers, and patiently waiting while Russ runs fancy T-Distributions on large datasets to make sure our estimates are as accurate as possible. If you need clickstream data of any kind, I can’t recommend them enough. If you’re wondering, “Wait… I think I know what clickstream data is, but you should probably tell me, Rand, just so I know that you know,” OK. 🙂 Clickstream monitoring means Jumpshot (and other companies like them — SimilarWeb, Clickstre.am, etc.) have software on the device that records all the pages visited in a browser session. They anonymize and aggregate this data (don’t worry, your searches and visits are not tied to you or to your device), then make parts of it available for research or use in products or through APIs. They’re not crawling Google or any other sites, but rather seeing the precise behavior of devices as people use them to surf or search the Internet. Clickstream data is awesomely powerful, but when it comes to estimating…

Source: The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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