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Three major developments that will shape multi-channel marketing in 2017

Last Updated: March 3, 2017 1



How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organisation were search engines, cited by 61% of marketers; mobile, cited by 54% of marketers; and social media, cited by 53% of marketers. 2016 has been full of developments that will have a huge impact on the way that marketers approach these channels in 2017 and beyond. So as we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017? ‘Mobile-ification’ of search This year has been full of huge updates to search that reflect the extent to which mobile now affects the landscape of digital. First, Google removed the ‘right-hand rail’ from the search results page and moved to only displaying paid ads at the top and bottom of the SERP. This made the layout of the main search results page more adaptive to mobile, and concentrated attention more on the ad positions…

Article Source: Three major developments that will shape multi-channel marketing in 2017

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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