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“Ubiquitous and seamless”: The future of voice search

Last Updated: May 23, 2017

These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved beyond seeing voice search as a futuristic concept with rather limited and stilted realization, to viewing it as an increasingly integral part of our interactions with home and handheld devices. However, voice search brings with it a lengthy list of questions for technology providers, consumers, and marketers alike. If we are indeed at something of a crossroads for this technology, it seems a good time to address these questions, giving particular thought to how the landscape will change over the next few years. These questions include, but are certainly not limited to: What types of queries are best suited to voice search? What do people use voice search for? How will voice search be monetized? How will voice search performance be tracked? Is voice search really the end-game for Google, Amazon, et al? Or is it rather a means to an end? Unfortunately, neither Siri, Alexa, nor Google Now were of much assistance when I posed them these questions, so we will endeavor to answer them the old-fashioned way. Let’s start with a quick recap of where we are today. Voice search: Some background Voice search allows users to speak directly to a search engine via their mobile or desktop device. The search engine then looks for data that responds to the user’s query based on the voice command. Voice search providers understand a user’s intent not just through what question is being asked, but also through geo-information, browsing history and past behavior, with the goal of instantly answering that query. At its apotheosis, this technology should be able to alert us of – and resolve – queries and issues before we even become consciously aware of them. Push notifications from Google Now on Android devices provide a glimpse of just how effective this could be. Voice search has actually been around for well over a decade, but until recently it has been subordinate to its text-based counterpart, hindered by hilarious but damaging bloopers. Verbal communication, of course, predates written language and, as such, it feels more natural for us to hold a spoken conversation. However, when it comes to searching for and retrieving information online, we have experienced this development in reverse, starting with written language and progressing to verbal communication. As a result, marketers have often been left with the unenviable task of inferring user intent from the simple phrases typed into search engines. This has come with benefits, too. One of the real defining elements of search marketing has always been the predictability of search queries and volumes. We set budgets aside based on these…

Source: “Ubiquitous and seamless”: The future of voice search

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at Gracioustech.com. He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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