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What exactly is a marketing cloud, and do you need one?

Last Updated: March 3, 2017

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The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce? ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions. The report is based on interviews with senior client-side executives across a range of brands and a survey of almost 200 marketing professionals about the extent to which their businesses are capitalising on this technology. For the purposes of the survey, carried out in September 2016, we defined a marketing cloud as ‘an integrated suite of marketing tools which are available to marketers as web-based services’. Read on for a summary of the key takeaways from the report. The marketing cloud is having a positive impact There is good news for vendors and their clients in that the majority of responding organisations (52%) claimed to be using marketing cloud technology, and a further 27% of companies said they were considering this. Furthermore, the research found that responding organisations are generally very positive about the marketing cloud, with 82% of respondents saying that marketing cloud technology has had a positive impact on their organisation’s marketing. The overwhelming majority of respondents (84%)…

Article Source: What exactly is a marketing cloud, and do you need one?

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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