What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results. He looks at the link structure of various sites, trying to ascertain the kinds of links that help some sites rank, the tactics (white hat and not-so white hat) used by sites to rank, and the effects of factors like number of links and word count. It’s a monster of a post – more than 5,000 words I’d guess – but truly worth a read. All I’ll do here is list some of the key lessons from Glen’s analysis. The most common backlinks are natural Glen found that natural (i.e. earned) backlinks top the chart, which is as it should be. However, the study also found that many high ranking websites have some very low quality backlinks. They are things like forum pages, blog comments, and non-English Blogspot blogs. They’re not earned, but can be easily created. Indeed, a recent look at Skyscanner’s impressive search rankings revealed something similar. There are quality links there, but plenty which could be classed as ‘low-quality’. Perhaps these are the result of older link building efforts, who knows? Link volume does not influence ranking It’s about quality not quantity. As this chart shows, the volume of backlinks does not correlate with ranking. Variety of linking domains helps Obvious perhaps, but…
Article Source: Which kinds of links are most valuable for high rankings?