SEO - Search Engine Optimization

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Last Updated: April 22, 2017 1

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Posted by randfish Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re taking a departure from our usual SEO tactics and marketing tactics to talk for a minute about net neutrality. Net neutrality is actually something that is hugely critical and massively important to web marketers, especially those of us who help small and medium businesses, local businesses, and websites that aren’t in the top 100 most popular sites and wealthiest sites on the web.The reason that we’re going to talk net neutrality is because, for the first time in a while, it’s actually at high risk and there are some things that we might be able to do about it. By protecting net neutrality, especially here in the United States, although this is true all over the world, wherever you might be, we can actually help to preserve our jobs and our roles as marketers. I’ll talk you through it in just a sec. What is net neutrality? So, to start off, you might be asking yourself, “Okay, Rand, I might have heard of net neutrality, but explain to me what it is.” I’m going to give you a very basic introduction, and then I’ll invite you to dig deeper into it. But essentially, net neutrality is this idea that as a user of the Internet, through my Internet service provider — that might be through my cellphone network, that might be through my home Internet provider, through my Internet provider at work, these ISPs, a Verizon or a Comcast or a Cox or a T-Mobile or AT&T, those are all here in the United States and there are plenty of others overseas — you essentially can get access to the whole web equally, meaning that these ISPs are not regulating download speed based on someone paying them more or less or based on a website being favored by them or owned by them or invested in by them. Essentially, when you get access to the web, you get access to it equally. There’s equality and neutrality for the entire Internet. Non-neutralityIn a non-neutrality scenario, you can see my little fellow here is very unhappy, because his ISP is essentially regulating and saying, “Hey, if you want to pay us $50 a month, you can have access to Google, Facebook, Twitter,…

Source: Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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