SEO - Search Engine Optimization

Why technical SEO is so much more than just ‘make-up’

Last Updated: March 3, 2017

Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin. The author of that article doesn’t seem to value technical SEO so much. He says that “Technical SEO is easy, breezy, beautiful, but it’s no game-changer.” For me, this falls a long way from explaining what technical SEO actually is, and how important it is for your website. In my role I will help clients with a huge range of SEO issues, and a large majority of those technical in nature. These can range from an erroneous implementation of hreflang or JSON-LD to helping a client target territories with no ISO country code – where GEO IP would only get you ~60% accuracy and browser location isn’t an option. As an…

Article Source: Why technical SEO is so much more than just ‘make-up’

About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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